About Me

Hi! I am Lucy Byer! A recent graduate from Tulane University with a degree in Communications and minors in Strategy, Leadership & Analytics and Political Science. 

I am passionate about building brands through creative storytelling, strategic thinking, and cultural relevance. With hands-on experience in PR, influencer marketing, and content creation, I have worked on campaigns for TT Studios, La Roche-Posay, and Biologique Recherche. From selecting talent for gifting campaigns to tracking press coverage and assisting on photoshoots, I thrive in fast-paced, collaborative environments where no detail goes unnoticed.

I am highly organized, curious, and always ready to jump in and learn. Whether I am behind the scenes or helping bring a campaign to life, I bring energy, precision, and a genuine love for what I do!